Commentary from Steven Fink, Crisis Management Expert and Author
“It was deceptive practices, not defective cars, that led to Toyota’s massive penalty.” That was the opinion I offered in a recent story, in which I explained how the automaker could have – and should have – avoided the stratospheric penalty. It is sound crisis management advice for all, and you can read it here.
Steven Fink - President and CEO of Lexicon Communications Corp., the world's oldest and most experienced crisis management firm - weighs in on topical crises. He is the author of the bestselling Crisis Management: Planning for the Inevitable, the first book ever written on the topic, and the more recently-published Crisis Communications: The Definitive Guide to Managing the Message.
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