NFL's image is suffering from Ray Rice story, crisis experts say

“It’s easier for me to list what they’ve [the NFL] done right, which is nothing,” said Steven Fink, president of Lexicon Communications, whose experience in crisis communication includes Three Mile Island and Chernobyl. “I would say some heads should roll. The only question is whether it will be Roger Goodell’s head, but that probably won’t happen because he’s made a lot of money for NFL owners." -