The Expert
/We’ve had clients in crisis situations that bear some resemblance to some of the people in this funny bit.
Steven Fink - President and CEO of Lexicon Communications Corp., the world's oldest and most experienced crisis management firm - weighs in on topical crises. He is the author of the bestselling Crisis Management: Planning for the Inevitable, the first book ever written on the topic, and the more recently-published Crisis Communications: The Definitive Guide to Managing the Message.